Srinagar, Oct 24: Calling Prime Minister Narendra Modi, as the biggest brand ambassador of India’s artisans, Lieutenant Governor Manoj Sinha on Friday urged people to buy local products to empower the country’s great workforce.

Addressing the Pashmina Artisan Awards Ceremony organised by “Pashmina Entrepreneurs Makers & Artisans Foundation” here, LG Sinha expressed gratitude to Prime Minister Narendra Modi for his consistent efforts over the last 11 years under the ‘Vocal for Local’ initiative. “The PM himself is the biggest brand ambassador of India’s artisans and has ensured that their welfare remains a national priority,” he added.

LG Sinha said the Prime Minister has honoured the spirit of Swadeshi and given new strength to this noble sector. “We must remember that our artisans creat

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