AI Video Has Changed Marketing Forever. Here's How to Adapt.

Key Takeaways

AI video allows anyone to produce polished content on demand. What once required crews, budgets and weeks of production can now be generated in minutes.

With an avalanche of professional-looking content, companies must pivot from competing on production quality to competing on authentic insight, genuine expertise and human connection.

Brands must use AI as a tool to amplify human creativity and understand that having something meaningful to say matters more than saying it beautifully.

AI video tools have crossed a threshold. What used to require crews, budgets and weeks of post-production can now happen in minutes. Text-to-video generators can create actual clips that replace live-action filming — no cameras, no sets, no talent needed. Every brand, startup and side hust