Largest Audience for Regular-Season Edition of Inside the NBA Since February 2023

ESPN generated its third-most watched NBA season-opening Wednesday ever for its doubleheader on October 22, according to Nielsen Big Data + Panel. The two-game slate averaged 2.33 million viewers, up 44 percent from last year.

The San Antonio Spurs victory over the Dallas Mavericks generated an average audience of 2.49 million viewers, peaking with an audience of 2.86 million. The viewership was up 63 percent from last year’s ESPN opening night comparable game.

Furthermore, the Spurs vs. Mavericks game on ESPN was the most-watched primetime program across all of television for October 22 among all key demographics, including People under 50 and Adults and Males 18-34, 18-49 and 25-54.

In addition, the N

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