Pune (Maharashtra) [India], October 24 (ANI): Ad filmmaker Prahlad Kakkar on Friday paid tribute to advertisement legend Piyush Pandey, calling him his partner and recalling the laughter and camaraderie they shared.

"We were the most irreverent people in advertising. We never took ourselves seriously. We never took anybody else seriously. Whenever we used to meet, we used to laugh a lot. We used to laugh at the world. We always used to do that. I'll really miss that with him because he was my partner," Kakkar told ANI.

Pandey, 70, passed away on Friday after suffering from pneumonia for several weeks, leaving the advertising industry mourning one of its most iconic voices.

Reflecting on Pandey's work, Kakkar shared how he took the bold step of creating an advertisement in Hindi against

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