SANTA CRUZ — As Election Day in the city of Santa Cruz draws near, proponents of the two competing affordable housing tax measures, Measures B and C, discussed their campaigns, clarified misconceptions and described how each initiative would benefit city residents in interviews with the Sentinel.

“Measure C has truly been powered by the community, ” said Housing Santa Cruz County Executive Director Elaine Johnson. “From volunteers walking neighborhoods every weekend to local leaders and organizations stepping up with endorsements and donations, it has been inspiring to see so many people come together for a shared purpose. The funds we’ve raised have allowed us to keep our messages in front of voters. But what really drives this campaign is people’s belief that Santa Cruz can and should b

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