Undaunted by U.S. President Donald Trump’s cancellation of trade talks with Canada in reaction to TV ads paid for by the Ontario Government, B.C. Premier David Eby says there are plans to develop more ads directed at an American audience.

On social media Thursday afternoon, Eby announced the province will unveil a digital campaign next month aimed at explaining who wins and who loses when it comes to the tariffs imposed on Canadian lumber entering the States.

“It’s important to speak directly to Americans looking to build homes or renovate,” he posted.

“Their costs are going up — because Donald Trump has slapped additional tariffs on top of already unfair softwood duties. We didn’t do it, so we shouldn’t wear it.”

Related: • Ford pausing U.S. tariff ad starting Monday, still airing d

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