Once the dust settled after the 2024 US presidential election, one group emerged as a major contributor to Donald Trump's success — podcasters.

From Joe Rogan to Andrew Schulz to Theo Von, these internet celebrities — wildly popular with young men — either hosted Mr Trump or spoke highly of him in the lead-up.

In fact, some research estimates Mr Trump's podcast strategy gave him a roughly 1 to 2.6 per cent boost in votes, with more than half of these linked to Rogan's platform.

"It was significant," University of Sydney digital innovation senior lecturer Raffaele Ciriello said.

"Podcasts were one contributing factor that won Trump the 2024 presidential election.

" It was the largest rightward swing in the last two decades, particularly among young men. "

But in recent months, the

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