India’s advertising world is mourning the loss of Piyush Pandey, one of its most iconic creative minds, who passed away on Friday at the age of 70. Known for blending emotion, humour, and Indian cultural essence in his campaigns, Pandey transformed the landscape of modern Indian advertising.

Amul’s Emotional Tribute to Piyush Pandey

Soon after news of his passing surfaced, Amul—the brand synonymous with topical ads and witty tributes—shared a touching post on Instagram. The creative carried the line “Inka sur sabse mila” and was captioned, “Amul Topical: Tribute to one of India’s advertising legends!”

The tribute struck a deep emotional chord online. Thousands of fans and admirers expressed their grief and admiration in the comments section.

“Truly a marketing maestro! We’ve lost a

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