The Department of Consumer Affairs has issued a cautionary message to online shoppers regarding ‘Dark Pattern Drip Pricing’, a deceptive practice increasingly seen across e-commerce platforms. The advisory, shared through an official post on ‘X’ (formerly Twitter), warned that many platforms are adding hidden charges at checkout, significantly increasing the final amount customers pay.

The deal looks great at first, but hidden charges at the end hike up the price — that’s Drip Pricing, a Dark Pattern! #DarkPatterns #SmartConsumer #ShopSmart #ConsumerRights #StayAware #DripPricing #JagoGrahakJago #NCH1915 #NationalConsumerHelpline pic.twitter.com/4Iz2R1877E — Consumer Affairs (@jagograhakjago) October 22, 2025

Drip pricing occurs when platforms initially display an a

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