Mathura(UP), Oct 25 (PTI) The holy city of Mathura is set to come alive with colours of devotion, art, and culture as the annual Brajraj Utsav begins on Sunday.

The 11-day cultural extravaganza, organised by the Uttar Pradesh Braj Teerth Vikas Parishad, will be held at the railway ground on Dhaulipyaau Road and feature an array of renowned artistes from across India, including actor and Mathura MP Hema Malini.

Announcing the details of the festival, Shyam Bahadur Singh, Chief Executive Officer of the Braj Teerth Vikas Parishad, said the event would be grander and better than previous years.

The festivities will begin every day at 11 am, with morning sessions featuring competitions and performances by school students, followed by folk art presentations by local Braj artists from 3:30 pm

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