By the Numbers: Why trick-or-treaters may bag more gummy candy than chocolate this Halloween

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Hershey's chocolate are displayed on shelves at a grocery store in Mount Prospect, Ill., Monday, Oct. 20, 2025. (AP Photo/Nam Y. Huh)

Ghouls, goblins … and gummy bears.

Trick-or-treaters may find more fruity candy than chocolate among their Halloween handouts this year. That should be fine with younger consumers, who have been gravitating for years toward non-chocolate candies like gummies, freeze-dried treats and other sweets that come in a variety of shapes, colors and flavors.

Last year, 52% of the total volume of Halloween candy sold in the U.S. was made of chocolate, according to Dan Sadler, a principal for client insights at the market research company Circana. But in the 12 weeks ending Oct. 5, chocolate accou