Mumbai, Oct 25 (IANS) Singer-songwriter Aditya Rikhari, who is basking in the success of his viral hit song ‘Sahiba’, doesn’t craft his music keeping the social media dynamics in mind.

The singer-songwriter spoke with IANS recently during the promotions of his music reality streaming show ‘I-popstar’, and said that while he considers social media as an important factor in distribution of his music, he doesn’t make music which is shackled by the algorithm.

He told IANS, “Social media cannot be the criteria while creating a song. If I make a song thinking that I want it to be a hit, then my entire thought process will be the same. There should be honesty in the way I make my music. If you think about how the song will manifest itself on social media then you are not thinking about the art

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