B.C. to launch anti-tariff ads as Ontario pauses controversial campaign

B.C. plans to launch its own anti-tariff ads even as Ontario paused its own campaign after U.S. President Donald Trump’s cancellation of trade talks.

In a series of social media posts, B.C. Premier David Eby said the ads will be aimed at an American audience “to explain who wins and who loses” with the tariffs.

“Americans need to hear how tariffs raise prices,” he said in one post. “We’re making ads to defend B.C. and Canada’s forestry workers. Our wood faces higher U.S. tariffs than Russia. Absurd. Truth will win!”

In another post, Eby said it’s important to speak to Americans who are planning to build or renovate homes.

“Their costs are going up — because Donald Trump has slapped additional tariffs on top of already unfair softwood duties,” he wrote. “We didn’t do it, so we shouldn’t