As most of India lights diyas and celebrates Diwali with sweets and fireworks, a small village on the Karnataka–Tamil Nadu border observes the festival in a completely different way, by throwing cow dung at each other. The unique ritual, known as the Gorehabba Festival, took place on October 23, a day after Diwali and has become an annual spectacle that continues to fascinate and shock onlookers online.
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Gorehabba Festival
Every year, on Bali Padyami, villagers in Gummatapura gather for the messy celebration, believed to mark the birth of their local deity Beereshwara Swamy, who, as per legend, was born in cow dung, a substance considered sacred and purify

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