Fewer people vacationed in Maine over the summer, according to a new report released by the Maine Office of Tourism . The findings show that while overall visitation to the state declined, those who did make the trip tended to spend more and stay longer.

The 2025 Summer Visitor Tracking Report found that Maine saw a 6% decrease in total visitors compared to the summer of 2024. Tourism officials say the dip represents a cooling off after several strong years of post-pandemic travel.

According to WGME 13, despite the drop in total visitors, the report revealed that spending habits shifted. Direct visitor spending fell by 3.5%, but average spending per visitor rose by 2.5%, suggesting that travelers who came were more invested in their vacations and willing to spend on lodging, dinin

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