Executives in charge of the world's biggest brands have made some massive misjudgments of what their customers want. A Kodak engineer invented the digital camera in 1975, but the company refused to develop it in an attempt to protect its film business, while Coke's experimentation with a new formula in 1985 was a notorious flop. Domino's Pizza followed that up with a gaffe of its own not long after.

In 1988, The New York Times reported that CBS was planning an animated children's cartoon featuring The Noid, a featured character in Domino's TV ads since 1986. Brought to life through the iconic claymation of Will Vinton and company, The Noid was a mischief-making cackling humanoid bent on destroying delivery pizzas, with the ad campaign promoting the chain's 30-minute delivery that would he

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