President Donald Trump hit Canada with a 10% tariff increase after the country re-aired an advertisement featuring former President Ronald Reagan endorsing free trade.

The one-minute TV ad originally aired last weekend, prompting Trump to halt all trade talks with the U.S.’s northern neighbor. Despite the backlash from the U.S. president, a leading Canadian official vowed on Friday to continue the ad campaign for the rest of the weekend, which aligns with the first two games of the World Series taking place in Toronto.

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