My family and I have been watching post-season baseball, and I think I have to lie down.

We've seen so many ads for drugs prescribed to treat plaque psoriasis, Crohn's disease, and ulcerative colitis that I'm sure I've developed a rash, nausea, joint pain and dizziness. Just by watching.

iSpot, the TV ad news site, says drug companies bought $895.8 million worth of ads in sports programming last year. The commercials that run during post-season baseball are rife with talk of dermatitis, dehydration, and wheezing. It's almost a relief to see just an ad for beer, or a lizard selling car insurance.

"The baseball playoffs are watched by millions," Dr. Caleb Alexander, of the Johns Hopkins School of Medicine Center for Drug Safety and Effectiveness, reminds us. "These games offer drug compan

See Full Page