The flashy mailers started arriving in Santa Fe mailboxes in midsummer and have continued largely uninterrupted.

They promise several weeks of free rent, a plethora of amenities and an active lifestyle while promoting bright, airy, ultra-modern apartments with high-end finishes.

The mailers — sent on behalf of new complexes like Presidium Casa Siena and Arcadia Santa Fe — represent a concerted effort by property management companies to fill hundreds of new housing units added to the city's inventory in 2025.

That aggressive marketing approach and those eye-catching offers represent a sharp departure from the recent past, when a limited supply of apartments in Santa Fe put landlords firmly in control, with rapidly escalating rents.

But no more.

A rising tide of multifamily housing cons

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