Be it the Parisian charm of Emily In Paris , the serene Pangong Lake from 3 Idiots , or the cosy Notting Hill bookstore – most of us have, at some point, made travel plans around a screen moment. Sometimes, it’s not even the place itself but a beautiful resort, a celebrity holiday, or a vlog that sparks curiosity. Booking.com’s recently unveiled How India Stays 2025 report captures this very phenomenon, highlighting how “influence is the new currency” when it comes to the way Indian travellers decide where to go and where to stay. “A single mention in a web series or celebrity vlog can quickly shift demand fuelled by cinematic content, influencer trails and a growing aspiration to follow in the footsteps of celebrities and creators,” mentions the report.

The survey reveals that nearly

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