On a recent vacation in Berlin, Emma Watkins, a marketing assistant working in the U.K., wrote a three-star review of a bar she visited. “It was fine, but not amazing, and not what I expected from the high ranking review—it was four-point-something,” she recalls. Upon returning home, she noticed her middling review of the establishment was taken down. “When they said it was defamatory I was confused,” she says. “I did some Googling, then realized what had gone on. And suddenly the high rating for what I thought was pretty average made sense.” (Fast Company is not naming the bar so as not to fall foul of Germany’s defamation laws itself.)

Watkins isn’t alone in losing trust in reviews of German businesses on Google. For much of the world, Google is far more pervasive than Yelp. If you want

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