Uefa's long-standing deal with Heineken is under threat from Budweiser

Uefa’s long-standing Champions League beer partners, Heineken, are facing competition from Budweiser for the contract to be the competition’s official suppliers from 2027 onwards.

City AM has learned that Budweiser’s parent company, AB InBev , are willing to pay Uefa €200m per season, a significant increase on the €120m-a-year they are currently getting from Heineken.

Budweiser has a long-term relationship with Fifa, having been the official beer supplier at every World Cup since 1986, while AB InBev brands Budweiser and Michelob were also the official beers at this year’s Club World Cup.

Budweiser’s interest in the Champions League deal comes at an opportune time with Uefa increasingly looking to promote the t

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