Gen Z is the generation born after 1996 and before 2010. Lying between these revolutionary years, they are younger than Google but older than artificial intelligence. Carrying with themselves the entire personality of their siblings who grew up in the 90s, they also bring with them the power to change corporate culture. Often the cause for criticism, ‘Generation Zee’ is no longer the origin of jokes. Why? They are probably making jokes about their competitors, the Gen Alpha. More about the little post-2010 individuals later, let’s dive into Gen Z’s newfound superpower – financial independence and awareness.

As per a survey conducted by Under25, a large community for Gen Z and millennials, in collaboration with a shopping app, found some interesting insights into consumer behaviour, esp

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