Earlier this year, things looked dire for Google.

AI search was rapidly eroding the company’s market share, as people turned to ChatGPT and dedicated generative apps like Perplexity to search for information.

In January, reports showed that the company’s search market share had dropped below 90% for the first time in almost a decade. And as the year continued, it seemed like it would keep plummeting.

Now new data from search analytics company BrightEdge shows that the bleeding appears to be over. Google’s market share has stabilized, and has even begun to tick up.

Why? Google is fighting back against the onslaught of AI search. And it’s winning.

Stemming the tide

BrightEdge is a massive SEO firm that works with giant clients—including a majority of the Fortune 500—to rank their websi

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