A Zellers department store in New Minas, Nova Scotia, in 2012.

Zellers is making a comeback – again.

The discount retailer that’s died and been revived several times since its 1928 beginnings will get another relaunch Thursday at Londonderry Mall in Edmonton.

The latest iteration will stick with the original’s emphasis on affordable family offerings but will pare back the kinds of merchandise sold and rethink the hulking properties Zellers once occupied.

The new retailer will take over much smaller spaces and be stocked with men’s, women’s and kids’ apparel, as well as home goods, luggage and seasonal items, but ditch other Zellers categories like toys and pharmaceuticals.

At the heart of the operation will be value because “that’s the one thing that never goes out of style,” said Joe

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