ALLEN PARK — The Detroit Lions are one of three teams in the NFL averaging more than 30 points per game, but there still appears to be another level of excellence to be discovered under first-year coordinator John Morton.

How do the Lions get there? For head coach Dan Campbell, the answer is third-down efficiency.

“Third down is the most glaring thing right now,” Campbell said this week. “We have to be better. … Those are things that Johnny (Morton) looked at (during the bye week), (and) myself. That’s been the big focus for us, is making sure we find a way to convert. … Nothing to panic over, but there’s certainly room to improve.”

The Lions have converted 37.6% of their attempts on third down this season, good for 22nd in the NFL. Three of their seven games have featured a convers

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