Streaming overtook traditional broadcasters for sports media rights in 2025

Streaming has overtaken traditional broadcast and cable TV viewing as its biggest players have increased investment in sports rights, according to a new report.

Platforms such as Dazn have pumped significant funds into showing live sport, with the sector as a whole spending $12.5bn in 2025, up 25 per cent on last year. Streaming’s share of TV usage eclipsed linear and pay channels in the US for the first time this year.

The quarterly Sports Market Update from investment bank Houlihan Lokey cites Dazn, co-owned by Sir Leonard Blavatnik and Surj Sports Investments, alongside Prime Video, YouTube and Netflix as key players in the sports streaming space.

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