Welcome to Rendering , a new Deadline column reporting at the intersection of AI and showbiz. Published with our TechLine newsletter, Rendering will examine how artificial intelligence is disrupting the entertainment industry, taking you inside key battlegrounds and spotlighting change makers wielding the technology for good and ill.

Why the name Rendering ? It describes both the digital and analog processes of creation, be it an actor’s rendering of a character, a technical step in visual effects, or a machine generating an image from a written prompt. Rendering also describes showbiz’s reckoning with AI: a picture is emerging, but it is not yet clearly defined. Our column will endeavor to bring the big issues into focus.

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