(Bloomberg/Caroline Hyde and Paayal Zaveri) — Online marketplace Etsy Inc. will elevate Chief Growth Officer Kruti Patel Goyal to the CEO job, entrusting the company veteran with navigating the artificial intelligence era.

Josh Silverman, the current chief executive officer, is set to hand the reins to Goyal after eight years in the role, Etsy said on Wednesday. She becomes CEO on Jan. 1, when she will also join the board.

Goyal, 49, is taking over an e-commerce business that has suffered slowing growth in recent years. Revenue is projected to rise just 1% in 2025 — a sharp deceleration from a pandemic-fueled sales boom five years ago.

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“As customer needs continue to evolve, Etsy will too,” Goyal said in a statement. “But we’ll do it in a way that stays true to who we a

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