Global food and beverage major PepsiCo on Wednesday unveiled a new corporate identity — its first in more than 25 years — as part of a broader effort to accelerate growth and strengthen its connection with consumers worldwide.

The refresh includes a new logo, tagline, and a complete redesign of the company’s website and social media channels. In a statement, the company said the rebrand offers “a significant opportunity to highlight the depth and diversity of our portfolio,” noting that only 21% of consumers can name a PepsiCo brand beyond Pepsi.

“Our new identity boldly reflects who we are in 2025: a company with expansive reach, aiming for positive impact across the globe and an unmatched family of beloved food and drink brands,” said PepsiCo Chairman and CEO Ramon Laguarta.

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