Gentle Monster is launching its 2025 fall collection titled “The Hunt,” accompanied by a one-minute film directed by Nadia Lee Cohen and starring Hunter Schafer . The campaign film depicts Schafer navigating a surreal suburban landscape that shifts into a horror-like scenario, aligning with the brand’s artistic vision.

The collection extends Gentle Monster’s design approach by introducing minimalist, slim-framed eyewear with refined details and a modern, sophisticated aesthetic. For the first time, the collection will be released in the United States earlier than the global launch, available on Nov. 6 both online at gentlemonster.com and in all U.S. physical stores. This early U.S. release emphasizes Gentle Monster’s growing footprint in the American market, marking a significant step

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