It’s already been an exciting Major League Baseball (MLB) season.

And that excitement is clearly translating into the business and advertising side as well. Earlier this summer, Variety reported that ads for the MLB All-Star Game, which took place in July, sold out over a month in advance.

On Monday night during Game 3 of the World Series, when the Los Angeles Dodgers won against the Toronto Blue Jays—bringing it to 2-1 with another significant performance from Shohei Ohtani—the game went to 18 innings at six hours and 39 minutes.

So what happens to ads when a game has extra innings?

When a large tentpole tournament or games like the Super Bowl goes to overtime, it often turns into a bidding war between advertisers.

But baseball is a unique animal and in a league of its own. It’s diff

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