John Allen, better known to millions of fans as MrBallen , is the latest social media star to strike a lucrative podcast pact with SiriusXM .

The YouTube personality has reached an exclusive deal with the subscription audio platform to distribute his story-focused title “The MrBallen Podcast: Strange, Dark & Mysterious Stories” via the SiriusXM Podcast Network. The deal begins on Nov. 1 and is expected to run at least three years.

The pact is said be worth as much as $70 million to Allen — assuming that pre-determined audience metrics are satisfied — over the life of the contract. It’s another example of how audio content with a strong following has become enormously valuable for subscription platforms. Allen’s MrBallen YouTube channel has 10.5 million followers.

“I am thrilled and

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