For anyone with lightened, bleached, or gray hair who wants to maintain a cooler tone, the best purple shampoos are a “smart, low effort way to keep blonde and silver hair fresh, bright, and salon-worthy between appointments,” says celebrity hairstylist Ricky Mota. It’s science meets color theory: The violet and purple pigments work to neutralize unwanted yellow and brassy tones in blonde, platinum, white, or gray hair.

Vogue ’s Favorite Purple Shampoo

Best Overall Kérastase Blond Absolu Bain Ultra-Violet Purple Shampoo Jump to review $46

AMAZON

Best Drugstore L'Oréal Paris EverPure Sulfate Free Purple Shampoo Jump to review $11 $10 (9% off)

AMAZON

Best for All Hair Types Dae Violet Hour Purple Shampoo Jump to review $28

AMAZON

The thing is, there’s an art to

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