Stop me if you've heard this one before: The new M5 Apple devices are faster and more powerful than their predecessors, with new AI tools built right into the experience. Yet they're also not a necessary upgrade for the vast majority of people.

Already this year, I've said this exact same thing about headphones , smartwatches , laptops , tablets , and TVs . I'm also getting tired of finding new ways to say this: We're living in the era of iterative improvements, when companies release new products faster than consumers can keep up. And the new M5-powered MacBook Pro , iPad Pro , and Vision Pro are the epitome of iterative improvements, with an obligatory sprinkling of AI bells and whistles.

This is the trap Apple has laid for itself: The previous M-series chips (M1, M2, M

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