The numbers

$50.1 billion : Meta’s ad revenue, up 26% YoY. Overall revenue was $51.24 billion, up 26% YoY

+14% : YoY increase in ad impressions delivered across Meta’s Family of Apps.

10%: Increase in average price per ad.

$15.9 billion : a one time, non cash income tax charge on deferred tax assets as a result of Trump’s One Big Beautiful Bill Act

$1.05 : Earnings per share, significantly lower than the average analyst estimate of $6.72. (Attributed to the $15.9 billion one-time tax charge)

3 billion : Instagram hit a major milestone with monthly active users

Watercooler talk

Meta’s accelerating AI investment is now the dominant financial storyline. The company is pouring more than expected into data centers, compute, and cloud capacity, prompting investor concern over wheth

See Full Page