Are people born wicked, or do they have Wicked merch thrust upon them?

Personally, my love for the musical didn’t begin until Wicked: Part One hit theaters. My Oz-obsessed mother begged me to skip out on work early to see the film opening night. I entered the theater wondering why every brand imaginable had collaborated with the Wicked movie on a product, and left wondering where I could buy every one of them. So, as the November 21 premiere of Wicked: For Good inches closer, I’ve come prepared with answers.

Shop Every Wicked: For Good Beauty Collaboration

r.e.m. beauty Glinda Makeup Set Read more

Ariana Grande Fragrances Wicked: For Good Spray Pen Duo Set Read more

Essie Wicked Read more

The wizards behind the movie’s marketing have been working their magic since July,

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