Parent firm of consumer electronics brand boAt, Imagine Marketing, has gotten regulatory nod to float its highly anticipated Rs. 1,500 crore initial public offering (IPO). This step marks the second attempt by the brand to go public after putting on hold its previous IPO plan in 2022 amidst volatile market conditions.

Details of the IPO Plan

As per filings, the IPO will comprise a new issue of shares for up to Rs. 500 crore and an offer-for-sale (OFS) of Rs. 1,000 crore. The OFS tranche will involve current shareholders selling part of their holding, including co-founders Aman Gupta and Sameer Mehta, who will offer shares of Rs. 225 crore and Rs. 75 crore each. South Lake Investment Limited will sell Rs. 500 crore worth of shares.

The firm will use Rs. 225 crore from the proceeds in wor

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