Reliance Brands (RBL) announced that it has signed a long-term master franchise agreement to bring the contemporary Italian fashion label MAX&Co. to India. The brand is part of the renowned Max Mara Fashion Group.

Through this partnership, RBL aims to introduce MAX&Co.’s modern collections and its distinctive “fluid, mix-and-match” fashion philosophy to Indian shoppers.

The first MAX&Co. store is expected to open in Mumbai in early 2026, with plans to expand across major metropolitan cities thereafter, as mentioned in media reports.

“MAX&Co. embodies a bold, modern expression of femininity — dynamic, joyful, and unapologetically individual — a spirit that deeply resonates with the evolving style and confidence of Indian women,” said Isha Ambani, executive director, Reliance Retail Ventu

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