There’s a tendency, from the usual suspects, to cry about the Duchess of Sussex’s lack of success in between her massively successful As Ever product drops. Those people have just decided, without evidence, that As Ever is not doing well, or that Meghan’s brand is in shambles. When really, the progression of As Ever has been quite organic and massively successful from the word go. Yesterday, Meghan launched As Ever’s holiday collection. People could buy a gift box full of multiple fruit spreads (jams), new jars of honey, a Spiced Cider mulling kit, a Hot Toddy mulling kit, and significantly (for me!) there was finally a restock on the much-loved raspberry jam. If you buy the jam gift box, you can also try a new flavor: strawberry!!

But people are talking about two other new items on offer

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