From wine country weekends to strolls downtown, Lodi's charm continues to draw visitors even when wallets tighten.

Regardless, a push to bring more people to what's known as the winegrape capital of the world is at the city's forefront.

"How do we tell that story in a compelling way to make people realize that Lodi is different and Lodi is unique?" Visit Lodi CEO Wes Rhea asked.

That question was addressed on Wednesday at Destination Lodi, the city's annual State of Tourism.

Local leaders, community partners and business owners gathered at Durst Winery to discuss just that, and for the upcoming year, they're taking a new approach.

"Wine is only part of our story," Rhea continued. "How we work on the outdoor recreation like Lodi Lake and the nature trail, or how we work on family-frien

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