Groww co-founders Lalit Keshre and Harsh Jain believe their customers-turned-investors will continue to drive the company’s next phase of growth. (Image: NDTV Profit) Show Quick Read Summary is AI Generated. Newsroom Reviewed

IPO-bound Groww’s co-founders Lalit Keshre and Harsh Jain credit the fintech platform’s rapid rise to a relentless customer-first mindset and a lean, tech-driven approach.

Keshre said the team’s early focus was on engaging users through WhatsApp groups, Quora discussions, and hands-on customer support. This helped build trust and organic growth without heavy marketing spending.

"We think from the perspective of the customer. We still handle customer support ourselves and then come to know about problems even before our systems can detect them," Keshre, the co-

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