Having made its debut at the World Games this August in Chengdu, China, cheerleading as a sport is now seeking inclusion in the Olympic Games, said Jeff Webb, President of the International Cheer Union (ICU).

The ICU is attending the three-day International Federations (IFs) Forum at the Olympic Museum in Lausanne, organised by SportAccord. The forum brings together the International Olympic Committee (IOC), international federations, and other partners to discuss the future of sports.

“We’ve attended the forum for 10 years. About 70 sports are represented here, including those already part of the Olympic Games. They are the crown jewels. Some are already recognised by the IOC, and others are seeking recognition. This is when all the parts come together to explore topics of common intere

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