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Nike’s new slogan – Why Do It? – flips everything the company once stood for. The brand that built its empire on grit and action is now telling Americans to stop and question themselves. It is more than a marketing shift. It is a reflection of how doubt, not drive, has become the national mood .

Hesitation feels protective in the moment, but it corrodes confidence over time. Therapists call this avoidance: short-term relief that leads to long-term weakness.

I have seen a young professional spend hours rewriting a single email, convinced it would never be good enough. A college student skipped class to escape anxiety, only to find it grew worse the longer she stayed away. Another, urged by a previous therapist to quit a "

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