As the UK's live entertainment landscape evolves, brands that fail to adapt risk being left behind. Silverstone's premium hospitality packages for the 2026 British Grand Prix offer the perfect balance of luxury and value. View 2 Images VIP packages are on the rise (Image: Clive Rose, Getty Images)

Despite economic jitters, UK punters are increasingly favouring unforgettable, top-notch experiences over material goods. Fresh data from EY reveals that 45% of consumers are gearing up to splash out on live events in the coming months, and a whopping 77% have splurged on VIP or premium packages in the past year. ‌

Premium experiences are now the new gold standard, and Silverstone Hospitality is leading the pack. They've recently unveiled their 2026 Formula 1 Hospitality Packages, d

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