FlavCity founder Bobby Parrish turned his YouTube persona and viral videos into a product on Target shelves

The YouTuber-turned-entrepreneur behind healthy food brand FlavCity has gone from talking grocery store shelves to stocking them.

After spending more than a decade as a popular YouTuber walking supermarket aisles and critiquing ingredient labels for some 10 million subscribers, Bobby Parrish has launched one of the fastest growing health and wellness brands in the category.

Earlier this month, FlavCity — Parish’s line of wholesome foods and supplements — rolled out in nearly 2,000 Target stores nationwide. The launch was the culmination of Parrish’s years spent building a loyal audience with his YouTube videos and “Bobby Approved” app.

“If I look back at my career, all the great ideas have come from the community,” Parrish, 46, told NYNext. “So many people I know by first names, I know