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Raising concerns on accuracy, transparency and fairness, Malayalam news channel MediaOne TV has discontinued its association with the rating agency Broadcast Audience Research Council (BARC) India. In a statement issued on October 29, MediaOne TV CEO Mushthaq Ahmed alleged that BARC ratings had consistently failed to reflect the channel’s true performance.

The statement listed inaccurate and inconsistent ratings as a key concern. It alleged that the ratings did not align with their actual reach and influence. The channel raised questions of data integrity citing “unexplained rating surges for lesser-known competitors”. According to the statement, the distribution of rating meters of BARC were unscientific and demographically skewe

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