Broward voters could be asked in the 2026 election if they want to change the name of the county to “Lauderdale County.”

The idea is being advocated on two fronts, by a Republican state legislator and a Democratic county commissioner, both of whom want to ditch the name the county has used for 110 years.

Their efforts, they said separately, are motivated by a desire for the county to have what they believe would be a more marketable name than the current one.

“Broward needs a better brand,” said state Rep. Chip LaMarca, a former county commissioner and the Republican advocate of the idea. The Democratic champion of the idea is County Commissioner Michael Udine.

“We’re stuck in the middle of the Palm Beaches and Miami-Dade County. Both benefit off their brand,” LaMarca said in an interv

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