Global jewellery brand Zen Diamond has announced the appointment of Jennifer Lopez as its new brand ambassador. The brand, known for its fusion of traditional craftsmanship and modern design, has a presence across more than 22 countries.

The association began earlier this year when Lopez, while on her “Up All Night” tour across Europe and Asia, was introduced to Zen Diamond. Impressed by the brand’s artistry and design philosophy, the collaboration evolved into a long-term creative partnership reflecting shared values of elegance and empowerment.

The partnership launches with a new global advertising campaign, photographed in Los Angeles by Norman Jean Roy, featuring Lopez wearing Zen’s signature diamond creations. The campaign showcases the brand’s craftsmanship through visuals tha

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