Donald Trump’s flair for bold declarations collided with Toyota’s characteristic restraint this week. During his visit to Japan, the US president announced that Toyota Motor was readying an investment “to the tune of over $10 billion” in the United States — a statement swiftly contradicted by the automaker itself. The episode has reignited discussion not only about political theatrics but also about the enduring imbalance between US and Japanese car markets, where American vehicles struggle to gain traction while Japanese brands dominate globally. Toyota moved quickly to clarify that no such promise had been made. “During the first Trump administration, I think the figure was roughly around $10 billion, so while we didn’t say the same scale, we did explain that we’ll keep investing an

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